Role
Branding
Year
2023
Duration
16 weeks
Background
Brawn is a high-end watch brand that combines precision craftsmanship with timeless design. Known for its meticulous engineering and premium materials, Brawn creates timepieces that embody both performance and elegance.
In a market saturated with heritage brands, Brawn needed to carve out its own identity—one that spoke to modern sophistication while honouring traditional watchmaking values. The challenge was to create a brand presence that reflected its dedication to quality, innovation, and exclusivity.
Objective
The goal was to position Brawn as the definitive choice for those who appreciate both technical mastery and refined aesthetics. This required a bold yet understated visual identity, along with a compelling digital experience that highlighted the brand’s craftsmanship.
Beyond just selling watches, the strategy aimed to establish Brawn as a symbol of status and excellence. By blending heritage-inspired design with modern sensibilities, the brand sought to attract collectors, professionals, and watch enthusiasts alike.
Results
Brawn’s transformation solidified its position in the luxury watch industry, with a refreshed brand identity that balanced tradition and innovation. The digital experience was designed to showcase the artistry behind each timepiece, enhancing engagement and desirability.
This strategic evolution led to increased brand recognition and a deeper emotional connection with its audience. With a distinctive presence and a refined customer journey, Brawn positioned itself as a leader in the world of high-end horology.